The Assignment Desk is where strategy, stories, systems, and real-world work meet.
I write about marketing and digital strategy, AI and better systems, leadership, journalism and media, entrepreneurship, and the decisions behind building better work.
You’ll also find Field Notes from things I’m actually testing, building, fixing, or learning; The Take when a brand move, communications decision, cultural moment, or industry story deserves a closer look; and On My Radar for the ideas, patterns, and changes I think are worth watching before they become obvious.
Some posts will be tactical. Some will be opinionated. Some will start with a question I keep hearing from clients, students, founders, teams, or myself. The standard is simple: it should be useful enough to save, send, debate, or actually do something with.
I’m still actively working as a strategist and marketer while teaching, writing, speaking, building, and experimenting with better ways to work. This is where those lanes get to talk to each other.
Ambition matters. Burnout is not the business model.