Alicia Gonzalez
Strategist · Marketer · Journalist · Founder · Educator
Alicia Gonzalez
Big ideas are easy to love. Alicia’s work is about turning them into strategy that actually moves.
Alicia Gonzalez is a digital strategist and marketer, journalist, entrepreneur, educator, speaker, and nonprofit founder whose work sits at the intersection of audience, storytelling, business, technology, leadership, and opportunity. She actively advises clients on digital and social strategy, brand positioning, campaigns, content, audience growth, and practical AI-enabled systems while continuing her work in journalism, education, speaking, and entrepreneurship.
Where the work lives
Alicia’s work is intentionally multi-hyphenate, but the lanes are connected. Strategy informs storytelling. Reporting sharpens judgment. Teaching forces clarity. Building real systems keeps the advice grounded.
Strategy & Marketing
Brand positioning, digital strategy, campaigns, content, audience growth, customer journeys, and the systems that make marketing easier to execute well.
Journalism & Media
Reporting, media analysis, interviewing, pitching, storytelling, and thoughtful commentary on how brands and institutions communicate.
Teaching & Speaking
Courses, workshops, team training, and speaking on marketing, AI, leadership, business, and better ways to work.
Founder & Builder
Leading Adelante Media, building products and educational resources, and advancing entrepreneurship through ella STARTUPS.
Marketing is a core lane
Alicia is not simply “marketing-adjacent.” She is an active strategist and marketer who continues to take client work through Adelante Media and directly across selected consulting, training, and strategy engagements.
- Digital and social strategy
- Brand positioning and messaging
- Campaign and content strategy
- Audience growth and customer journey thinking
- AI-enabled marketing systems and workflows
- Executive and team training
What connects it all
Whether the project is a marketing strategy, a story, an AI workflow, a course, or a nonprofit initiative, the through-line is the same: make the idea clearer, understand the audience better, build the right system, and create work people actually respond to.
She is especially interested in the places where marketing, technology, leadership, culture, and opportunity collide, and in building strategy that is both commercially useful and human.
Journalism, teaching & founder work
Alicia continues to work as a journalist while teaching and speaking on AI, marketing, leadership, and business. She also leads Adelante Media, her digital marketing agency, and founded ella STARTUPS, a nonprofit focused on helping underrepresented women build businesses and leadership capacity.
Her multi-hyphenate work is intentional: reporting sharpens strategy, strategy sharpens teaching, and building real systems keeps the advice grounded.
A slightly less formal version
She likes ambitious ideas, sharp positioning, clear audiences, clean systems, useful technology, good writing, and marketing that sounds like a human being came up with it.
She is much less interested in jargon, performative productivity, or a 47-step funnel that should have been three.
Work with Alicia
Hire Alicia for marketing and digital strategy, invite her to speak or teach, explore her courses, or connect around journalism, AI, leadership, audience growth, and business.