STRATEGIST · MARKETER · JOURNALIST · FOUNDER · EDUCATOR
Marketing, AI, leadership, journalism, entrepreneurship, and practical strategy for turning big ideas into work that actually moves.
Ambition matters. Burnout is not the business model.
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THE ASSIGNMENT DESK
Practical thinking on marketing, AI, leadership, journalism, entrepreneurship, and the decisions behind better work. Some posts are tactical. Some are opinionated. Some start with a question I keep hearing. All of them should be useful enough to save, send, debate, or actually do something with.
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AI Agents
AI is shifting from answering prompts to executing work. The next competitive advantage will come from organizations that redesign roles, workflows...
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Brand Strategy
The most useful lesson from the Converse ad controversy is not just how the brand apologized. It is what should have happened before the image ever...
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Brand Architecture
A website refresh turned into a useful lesson in brand architecture: the hardest part was not design. It was deciding what each property, page, off...
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The store is still very much part of the Alicia Gonzalez world. Shop gifts, journals, accessories, lifestyle finds, apparel, and favorites with personality.
COURSES
Practical training designed to help you move from idea to implementation without turning learning into another full-time job.
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Free guides, webinars, and practical tools you can actually put to work, including the 2026 Pitch Guide and Build Your AI Staff training.
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ABOUT ALICIA
My work sits at the intersection of strategy, storytelling, technology, leadership, and implementation. I’m actively working as a strategist and marketer while writing, teaching, speaking, building, and experimenting with better ways to work.
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