STRATEGIST · MARKETER · JOURNALIST · FOUNDER · EDUCATOR
Marketing, AI, leadership, journalism, entrepreneurship, and practical strategy for turning big ideas into work that actually moves.
Ambition matters. Burnout is not the business model.
THE THROUGH LINE
Big ideas. Better systems. More freedom.
marketing that sounds like a human being came up with it.
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THE SHOP
Things that bring better energy to the life you’re building. A little focus. A little reflection. A little meaning. A little edge. And sometimes something beautiful simply because you deserve it.
COURSES
A learning curve is a flex. Real-world learning for curious people building ambitious things. Learn, test, apply, and turn new knowledge into better decisions, stronger systems, and momentum that compounds.
Explore CoursesFREE RESOURCES
I did the homework. You can have the notes. Guides, webinars, templates, and tools designed to help you think better, move faster, and make smarter decisions.
Browse Free ResourcesWAYS TO WORK TOGETHER
Tell me what you want to make happen. I’ll help turn the vision into the strategy, systems, and decisions that make it possible.
THE ASSIGNMENT DESK
Practical thinking on marketing, AI, leadership, journalism, entrepreneurship, and the decisions behind better work. Some posts are tactical. Some are opinionated. Some start with a question I keep hearing. All of them should be useful enough to save, send, debate, or actually do something with.
Browse All AssignmentsLATEST FROM THE ASSIGNMENT DESK
AI Agents
AI is shifting from answering prompts to executing work. The next competitive advantage will come from organizations that redesign roles, workflows...
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Brand Strategy
The most useful lesson from the Converse ad controversy is not just how the brand apologized. It is what should have happened before the image ever...
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Brand Architecture
A website refresh turned into a useful lesson in brand architecture: the hardest part was not design. It was deciding what each property, page, off...
Read the post →THE ECOSYSTEM
Each brand has its own job, audience, and personality. Together, they reflect the full range of the work.
Big ideas, sharp strategy, and the systems that turn both into momentum.
Explore →Campaigns, content, positioning, and digital strategy built to move brands forward.
Explore →Ambitious women, founders, and builders creating what comes next.
Explore →Real family life, good food, smart finds, and the beautifully imperfect stuff in between.
Explore →ABOUT ALICIA
My work sits at the intersection of strategy, storytelling, technology, leadership, and implementation. I’m actively working as a strategist and marketer while writing, teaching, speaking, building, and experimenting with better ways to work.
