The Assignment Desk

AI is shifting from answering prompts to executing work. The next competitive advantage will come from organizations that redesign roles, workflows, handoffs, and governance around that reality.

The most useful lesson from the Converse ad controversy is not just how the brand apologized. It is what should have happened before the image ever reached the public.

A website refresh turned into a useful lesson in brand architecture: the hardest part was not design. It was deciding what each property, page, offer, and audience was actually supposed...

Growth is not just more customers, more revenue, or more activity. Sustainable growth requires systems that can carry the additional complexity without turning the founder into the bottleneck.

A strong media pitch gives a journalist a story, not an assignment to discover one. Here is what makes a pitch easier to evaluate, report, and potentially use.

Decision fatigue is not always about bad options. Sometimes the problem is that too many choices are genuinely good, and continuing to generate more can make the decision harder instead...

Before you blame the algorithm, the ad platform, or the content calendar, check whether people can tell who you are for, what you solve, and why you are different.

A practical AI strategy starts with roles, ownership, approval boundaries, and real workflows, not a growing collection of disconnected tools.

Marketing, AI, leadership, journalism, entrepreneurship, Field Notes, The Take, and what is On My Radar.